Course curriculum

    1. Lesson 1: Connecting With Customers Online

    2. Lesson 2: What is Digital Marketing?

    1. Lesson 1: Create A Buyer Journey Map

    2. Lesson 2: The Building Blocks of Digital Marketing

    3. Lesson 3: The Buyer Journey

    4. Lesson 4: Marketing Funnel

    1. Lesson 1: How To Develop A Marketing Strategy

    2. Lesson 2: How To Define Your Value Proposition

    3. Lesson 3: How To Identify Your Target Market

    4. Lesson 4: How To Create Your Customer Persona

    5. Lesson 5: How To Establish Goals For Digital Marketing

    6. Lesson 6: How To Develop Your Digital Marketing KPIs

    7. Lesson 7: How To Draft A One Page Marketing Plan

    1. Lesson 1: Persuading With Data

    2. Lesson 2: How Analytics Work In Digital Marketing

    3. Lesson 3: How To Capture Key Insights In Your Digital Marketing

    1. Lesson 1: How To Outline Your Online Marketing Presence

    2. Lesson 2: How To Decide On A Marketing Channel

    3. Lesson 3: How To Prioritize In Marketing

    4. Lesson 4: How To Create Powerful Marketing Messaging

    5. Lesson 5: How To Create Lean Messaging In Marketing Copy

    1. Lesson 1: Introduction To Paid Advertising

    2. Lesson 2: How To Budget For Paid Marketing

    3. Lesson 3: How To Create Your First Paid Campaign

About this course

  • Free
  • 35 lessons
  • 1.5 hours of video content

Learn to effectively promote your brand online and develop targeted marketing strategies to engage customers.

This course by Brad Batesole covers essential digital marketing techniques, including search, social media, email, and display campaigns. Gain skills in marketing analytics and content strategies to navigate.

Enroll today